by Vantage Group | Mar 12, 2023 | Objections, Qualifying, Sales, Sales Process, Sales Strategy
Closing a sale can be an intimidating prospect for someone that is new to sales. It can be difficult to know what will be an effective way of improving your close rate and converting more leads into revenue. Well, it may not be as complex as you think. Closing is just...
by Vantage Group | Jan 16, 2023 | Marketing, Marketing Strategy, Social Media
What does it mean to have effective paid content marketing without pushing sales jargon too hard at a prospective client? When we look at the trends in marketing throughout 2018, paid content marketing and integration are everywhere, especially when it comes to...
by Vantage Group | Dec 4, 2018 | Lead Generation, Marketing, Marketing Strategy
The Chief Marketing Officer of a Fortune 100 company was quoted saying they spend over $50 Million on their marketing every year and 50% of that marketing works…. He just doesn’t know which 50%! Regardless of how large or small your marketing budget is, everything you...
by Vantage Group | May 9, 2013 | Qualifying, Sales
The Solution Selling has been around since the mid 1970’s and has evolved into a generic term for today’s typical sales process. This process hasn’t changed much in 40 years! The Harvard Business Review recently completed a study of over 1400 businesses and concluded...
by Vantage Group | Aug 21, 2012 | Marketing, Networking, Social Media
Tweeting on Twitter, getting “Likes” on Facebook and building your followers on Google+ may all be marketing tactics used on the various social media platforms available today, but are any of these really creating leads to fill your sales pipeline? My guess is NO. If...
