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Interviews and News
Dean Isaacs, Founder and CEO of Vantage Group was interviewed on the Colorado Business Roundtable show, Connect & Collaborate by Anthony Lambatos, Owner of Footers Catering. They discuss how sales and marketing has an impact on creating a great place to work.
Dean Isaacs of Vantage Group shares his strategy for rapidly growing his business through networking after moving to a new city. His story is a reminder about being true to one’s values which includes hard work and associating with like-minded professionals.
Articles and Blog Posts
Closing a sale can be an intimidating prospect for someone that is new to sales. It can be difficult to know what will be an effective way of improving your close rate and converting more leads into revenue. Well, it may not be as complex as you think. Closing is just...read more
What does it mean to have effective paid content marketing without pushing sales jargon too hard at a prospective client? When we look at the trends in marketing throughout 2018, paid content marketing and integration are everywhere, especially when it comes to...read more
The Chief Marketing Officer of a Fortune 100 company was quoted saying they spend over $50 Million on their marketing every year and 50% of that marketing works…. He just doesn’t know which 50%! Regardless of how large or small your marketing budget is, everything you...read more
The Solution Selling has been around since the mid 1970’s and has evolved into a generic term for today’s typical sales process. This process hasn’t changed much in 40 years! The Harvard Business Review recently completed a study of over 1400 businesses and concluded...read more
Tweeting on Twitter, getting “Likes” on Facebook and building your followers on Google+ may all be marketing tactics used on the various social media platforms available today, but are any of these really creating leads to fill your sales pipeline? My guess is NO. If...read more
A common brush off sales people get is “email me some information…” There are many reasons you may hear this: poor pre-call research, weak opening, bad timing, not focusing on the prospects needs, the wrong strategy, the list goes on (I’ll address some of these in...read more
If you want to compete in today’s business environment, you need one thing: traffic. Your customers have to know you exist, believe that you have the right product or service for them, and take the initiative to visit your website or store and make the sale. But if...read more
Why are you networking anyway? There are many reasons to network, the big 3 are; you are looking for sales leads (prospects), you want to meet referral sources (those individuals who can refer you to clients) or you are looking for a job. Regardless of your reasons...read more
“The true value of networking isn’t measured by the number of people you meet, it is measured by the trusted relationships you build.” ~ Deanread more
The importance of asking questions It doesn’t matter what you think your prospect needs, or what approach you think will work for them, ask questions! Don’t assume the prospect is ready to jump right in. Start with some probing questions early in the meeting and...read more