by Vantage Group | Jan 16, 2023 | Marketing, Marketing Strategy, Social Media
What does it mean to have effective paid content marketing without pushing sales jargon too hard at a prospective client? When we look at the trends in marketing throughout 2018, paid content marketing and integration are everywhere, especially when it comes to...
by Vantage Group | Dec 4, 2018 | Lead Generation, Marketing, Marketing Strategy
The Chief Marketing Officer of a Fortune 100 company was quoted saying they spend over $50 Million on their marketing every year and 50% of that marketing works…. He just doesn’t know which 50%! Regardless of how large or small your marketing budget is, everything you...
by Vantage Group | Aug 21, 2012 | Marketing, Networking, Social Media
Tweeting on Twitter, getting “Likes” on Facebook and building your followers on Google+ may all be marketing tactics used on the various social media platforms available today, but are any of these really creating leads to fill your sales pipeline? My guess is NO. If...
by Vantage Group | Feb 6, 2012 | Marketing
If you want to compete in today’s business environment, you need one thing: traffic. Your customers have to know you exist, believe that you have the right product or service for them, and take the initiative to visit your website or store and make the sale. But if...
by Vantage Group | Jan 7, 2012 | Marketing, Networking
Why are you networking anyway? There are many reasons to network, the big 3 are; you are looking for sales leads (prospects), you want to meet referral sources (those individuals who can refer you to clients) or you are looking for a job. Regardless of your reasons...
by Vantage Group | Nov 15, 2011 | Marketing, Networking, Sales
“The true value of networking isn’t measured by the number of people you meet, it is measured by the trusted relationships you build.” ~...
